Winsights
Visual identity for winsights, a new marketing company that operates in two fields: Market & Costumer Insights and Marketing Consulting.
“A winsight is a half-goal pass ” was the main concept for the development of the visual identity and branding.
While an insight points to a way, a Winsight marks the winner way. This idea was the basis of the concept. By making a parallel with the football world, a winsight is the pass for the goal. It represents the path for victory; when the ball passes the goalposts it will mean the client has achieved their goals.
Like in a football match, at Winsights the teamwork and opponent analysis are essential, to create the best tactic to enter the field side by side with the client.
CLIENT: Winsights
YEAR: 2019
GRAPHIC DESIGNER: João Godinho, Rafaela Abreu