About

I'm Rafaela Abreu, a Senior Brand Designer and Art Director based in Porto, Portugal, with over a decade of experience creating impactful design solutions. Currently, I work at Sword Health, a leading digital health company that's revolutionizing physical therapy with cutting-edge, data-driven solutions.
Throughout my career, I've had the privilege of partnering with both national and international brands across diverse industries, including fashion, culture, health, tech, and the fast-evolving crypto sector. From 2021 to 2024, I worked as an independent designer, and also collaborating with Hugo Amaral at Sismo Studio. Together, we tackled a wide range of creative projects, from branding and visual identity to digital experiences, further expanding my skill set and broadening my understanding of how design can drive business growth.
Whether I'm shaping brand identities, crafting digital experiences, or exploring new creative avenues, I am deeply committed to creating meaningful work that connects with audiences. Beyond design, I'm passionate about illustration and photography, always seeking new ways to tell visual stories and bring fresh perspectives to the projects I work on.

Services

01

Branding

Naming

Brand Strategy

Positioning

Logo Design

Identity System

Art Direction

Brand activation

02

Print

Editorial Design

Books and publications

Packaging

Label Design

Posters

03

Digital

User Experience

User Interface

Web Design

APP Design

Social Media

Selected Clients

  • 2018-2020
  • ANA Aeroportos

    Adidas PT

    Samsung PT

    ONE - Ocean Network Express

    Allure Clinic

    Conservas Pinhais

    APP - Thermal Chain Innovation

    Sodexo

    Parfois

    Tiffosi

    Cantaloupe Studio

    Real Saboaria

  • 2014-2018
  • Universidade Católica do Porto

    TedX

    Porto Business School

    CUF Porto

    JP Group

    Churchills

    Salsa

    As Portuguesas

    B.Simple