ALLURE CLINIC
Brand identity for the new clinic of Dra. Joana Carvalho, a leading expert in the treatment of varicose veins. Her new clinic is specialized in four key departments: Vascular Surgery, Plastic Surgery, Dermatology and Hyperhidrosis. As a high-end clinic, the brand was developed for a premium sector.
The name and the brand signature allude to the feeling of attractiveness, confidence and aesthetic self-improvement that the treatments bring to the client’s life. The core purpose of the brand is to celebrate self-esteem as a basic necessity. The design development was supported by the brand’s values such as excellence and attention to detail. The typography was designed from scratch, reinforcing the exclusivity of the clinic.
CLIENT: Allure Clinic
YEAR: 2019
AGENCY: Mojobrands
PROJECT MANAGER: Teresa Paiva
CREATIVE DIRECTOR: Tiago Barquinha
ART DIRECTION + GRAPHIC DESIGNER: Rafaela Abreu
COPYWRITER: Nuno Cabeceiras
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