Rafaela Abreu - Orimamy

Orimamy

Brand Identity developed for a new space in Porto founded by Catarina Rio, where various brands could coexist. The target were kids and their families, and the challenge was brand strategy, naming, identity and decoration consultancy.

The name Origamy plays with the combination of origami + “mommy”. The visual system created was supported by this paper manipulation technique, through the development of a unique typography, unfolding the concept for the remaining graphic pieces in different shapes, bends and folds.

The brand concept is also reinforced by the signature “Born to be playful” and the careful selection of a smooth color palette, inspired in the child universe.