Rafaela Abreu - Cantaloupe Studio

Cantaloupe Studio

Visual identity and communication for a new Portuguese brand of footwear, positioning it in the premium/luxury sector.

The goal was to highlight some of its main characteristics. Footwear for people who like to travel therefore want comfortable footwear but also are appealed to the trendy factor of the product.

The visual universe created for the brand was inspired by the shape of the cantaloupe/ melon and the globe, using this duality to represent the balance between various characteristics of the products, for example: comfortable but trendy, footwear for the beach and for the city, footwear to use during the day and during the night.

For the social media launch, the concept was to mix the product with the cantaloupe fruit. The shooting for the Spring/Summer 2020 "Stamp of the Art" communicated the most artistic and elegant characteristics of the brand, by photographing it in an art gallery while exposing the raw material of the products as pieces of art.