Samsung Realidade 8K
Event identity for the new Samsung product launch: QLED 8K TV. The name and event’s identity are intended to represent the transition to a more defined reality, the “perfect reality”.
In addition to the graphic material for the 8K day, a special invitation was created for journalists, such as an infographic poster of the best films to watch on the new QLED 8k TV.
CLIENT: Samsung
YEAR: 2018
AGENCY: Mojobrands
PROJECT MANAGER: Teresa Paiva
CREATIVE DIRECTOR: Tiago Barquinha
ART DIRECTION + GRAPHIC DESIGNER: Rafaela Abreu
COPYWRITER: Nuno Cabeceiras
ARTWORKER: João Godinho
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