Rafaela Abreu

TEDx UCPorto

Brand Identity and activation for TEDx UCP Porto. This edition hosted by Universidade Católica do Porto had as main theme “Coopetition”.

All the activation and design materials of the event were inspired by the idea that we need to cooperate to compete.

The rooster game was the starting point, which allowed us to play with the letters O and X of the word Coopetition and the TEDx logo. The design materials were created in a modular way so that the public could intervene in the design system construction.

For the activation, a big size rooster game and a ping pong tournament were created, as these are 2v2 games this challenged the participants to find a partner to play the game.