Rafaela Abreu

APP REBRANDING

Rebranding project for APP, a Portuguese company that provides thermal chain technology solutions.

The challenge was to rethink the whole brand identity and graphic supports so that it would become more contemporary.

For this rebranding, the key concept was the idea of adaptability, which is one of the most important functions of each APP product. For this reason, the visual identity was designed with a dynamic approach, emphasized by the adaptability of shapes and colors.