Parfois Backstage
Visual Identity and brand activation for the presentation event of Parfois's FW18/19 collection in Madrid.
The concept of Backstage served as a motto for the development of the entire project, from the definition of the event experience to its communication.
The event had several spaces in which guests could interact with the creative process of the brand, from product design to the final photoshoots.All communication materials were a reflection of the idea of sharing and experiencing a "work in progress".
CLIENT: Parfois
YEAR: 2018
AGENCY: Mojobrands
PROJECT MANAGER: Mafalda Correia
CREATIVE DIRECTOR: Tiago Barquinha
ART DIRECTOR: Maria Carlos Cardeiro, Rafaela Abreu
GRAPHIC DESIGN: Maria Carlos Cardeiro, Liliana Rodrigues, Rafaela Abreu
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